Keeping within budget...
Setting Your Fee





         Advance Notes: Your photo suppliers are people with cameras who usually choose lifestyle over monetary
 
reward. That's why most editorial photographers live in small towns or rural areas. Our subscriber address list shows this. They'd rather shoot ten pictures for $200 each for a book-in-progress, than one fashion shot for $2,000.

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         One big factor for the editorial photographer is that there's no art director hovering over them dictating how they should shoot, as is usually experienced by commercial photographers.

         A long-term dividend for editorial stock photographers is that most of their editorial pictures can be sold and re-sold for years, to specialized or history markets. The pictures can serve as a future annuity for the photographer's family. Fashion images, and most commercial images, in contrast, have a short shelf life.

         Do photo editors set a photographer's day rate? Most do. If the day rate set is not a fee (plus expenses) that a photographer feels they can work for, there are concessions you or the photographer can make.

CONCESSIONS

         Here are some of the things you can say: "I will use the resulting photos for one-time use. You are free to
incorporate them into your stock file, provided they will not be published by a competing organization within two years. For any reprint of our publishing project, domestic or foreign, we will re-license the photos at______ (dollars)."

         You could also say, "We will send you ten copies of the (project) for your promotional purposes." And/or, "Since our focus is South America, the next assignment project we have in that region, we will put you at the top of the list to photograph for us there."

         Since you value the talent and work ethics of this photographer, it's to your advantage to invent ways to keep within budget, yet entice the photographer to want to take on your publishing project.

Rohn Engh, veteran stock photographer and publisher of "PhotoRESEARCHER Newsletter," has provided on-line targeted information for photobuyers, photo researchers and editors for two decades. No other newsletter brings photobuyers such up-to-the minute, practical intimately familiar with both sides of the stock photo desk. For more info: http://www.photosource.com/photobuyer/.


           


           

Tommy Thompson

Kerry Kolb

Jon Saban

Jake Nelson